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During the last couple of major releases, if the next version made it out during February, usually (although not guaranteed) if a NEW license was purchased in the last few months (most of the talk was concerning BLACK FRIDAY around Thanksgiving and beyond), the major upgrade being offered was made available to those users for FREE (like this Christmas purchase offer above). If your license was older than that defined period, they usually offered an upgrade for those with the previous version for 50% OFF.
None of the above is guaranteed, though... just a trend that's been noticed in the past.
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